Question and Answer

  1. Question: if you could style any celebrity ..dead or alive.. who would it be? male and Female.
  1. Answer: That one is definitely hard... Ill break it down like this... I'll do one male and one female... dead and alive... so a total of four.
  1. Dead Male - Jimi Hendrix
  1. I picked Jimi because everything he did he innovated. I love the fact that he was a perfectionist that was always trying to better his skills.
  1. Dead Female - Marilyn Monroe.
  1. She was such a style icon, and walking controversy that I would have been drawn to her aura. I feel that a collaboration between me and her would be elegant but boundary pushing to say the least.
  1. Alive Male - Prince
  1. I personally believe that Prince is the true embodiment of style. I personally believe that true style doesn't have a gender or a sexual orientation. That is why the majority of my pieces are asexual.
  1. Alive Female - Rihanna
  1. I picked RiRi because she is not scared to do something out of the box, something different, even if its going to cause a "scandal" That is the type of attitude that I have when it comes to designing... and I feel like we would come up with some revolutionary stuff.

Question and Answer

  1. Question: What do you want LAYS to scream that would make someone who had not considered a similar business type? For example, how would LAYS differ from other stores with distinct "feels" like Aeropostale, H&M, and such?
  1. Answer: When you log on to www.laysclothing.com, you will realize the focus is on the clothing and the interaction with the customers. You will be able to see our presence on all social media from the site. You will also be able to interact personally with the heads of LAYS Clothing as well. We want this barbershop feel to be felt even over the internet. Taking that a step further.. when we do open up our storefront, it will me a minimalistic store with a focus on the clothing and the customer, Technology and social media will also be fully integrated into the storefront as well, so even if you aren't physically at the store, you can still be a part of the store via Twitter, FB, Tumblr, or Instagram. The same playlist that will be played on the website, and in the store, is the same playlist that we design to. So while shopping you will get to feel a personal connection to the piece by witnessing the creative process take place. We fully plan on getting to know every customer that comes into our doors (physical or cyber) that way we can better assist them in their shopping needs and wants. We also plan to keep finding innovative and creative ways to stay connected with our customers!

Question and Answer

  1. Question: Is LAYS looking to collaborate with other brands?
  1. Answer: LAYS Clothing will always be ready to collaborate with brands that share the same values as us. We are currently working with other up and coming brands on creative content as we speak.

Question and Answer

  1. Question: I'm sure you see yourself in a retail storefront but with startup, requiring unconventional startups and marketing, will LAYS stick with traditional norms after achieving the storefront or move forward with new ideas?
  1. Answer: When it comes to LAYS Clothing, we do not want to take the conventional way to expand... This is why the only advertise on social media with the customers of LAYS Clothing. What that means is if you see a picture of LAYS clothing on social media, It will be worn by a customer, or not at all. Once we make the to a storefront, we will rely on our innovative adaptations of the original storefront. Our idea is to fully integrate social media, technology and traditional shopping.

Question and Answer

  1. Question: Consumers are always concerned with price. Do you feel that lays can stay competitive during a recession? Especially with a startup if a new company?
  1. Answer: We understand that price is always a big concern. Our goal is to bring high quality clothing and couture at an affordable price. We know that it is hard for some of us to make ends meet, so we are working on new techniques and ways to make bring high quality to you at an affordable price.

Question and Answer

  1. Question: What concerns do you face launching such a large platform such as a lifestyle brand which you want LAYS to be?
  1. Answer: The biggest concern that I have for LAYS is losing the small family feel that is so important to LAYS Clothing. Whats the point of starting the revolution if you lose sight of it halfway through it?

Question and Answer

  1. Question: Is lays going to by national or regional?
  1. Answer: Our goal is to start out and cement our place in the cities that we are in, then to slowly spread, so we do not lose the small family feel that we have right now. Every customer personally knows someone of the LAYS clothing team. We are all connected on social media. This is what we want to keep. This is more important than money.

Question and Answer

  1. Question: Is LAYS just a fashion brand… or a full lifestyle?
  1. Answer: LAYS Clothing is a full lifestyle. We are trying to build our brand on the same concept of the family barbershop. This is why we not only design clothing, but are also staples in our community. The community is what will support us, so we have to support them.

Question and Answer

  1. Question: Is LAYS considered ageless or timeless?
  1. Answer: I feel that LAYS is for anyone and everyone that agrees with our values and feel that our clothing and lifestyle brand.

Question and Answer

  1. Question: What influenced the logo selected for LAYS?
  1. Answer: The diamond was chosen because diamonds are the product of pressure and time. The expression is a smirk of the feeling of civil disobedience. The two color crown is a representation of royalty that all of us as men and women have in our blood.

Question and Answer

  1. Question: What would you say to the aspiring designer or business owner of tomorrow?
  1. Answer: Keep your head up, your eyes on the books, and your mind clear of clutter.

Question and Answer

  1. Question: If you could sell one message what would that message be?
  1. Answer: The message that I want to "sell" or give the most is that clothing is an expression of the person that is wearing them. So what you find important should be shown in the clothing that you wear. There are a ton of social messages in my clothing. This is because it expresses what I feel is important.

Question and Answers

  1. Question: Who are some of your role models?
  1. Answers: I have a ton of Role Models, from Jeremy Scott to Huey P. Newton. Some of my role models include but aren't limited to Sam Cooke, Neil Patrick Harris, Harvey Milk, A$AP Rocky, Nick Saban, and my Parents.

Questions and Answers

  1. Question: What is your creative process?
  1. Answer: My creative process is pretty simple. I normally have a brainstorming session with my co-designers. Once that happens, I normally get my Beats by Dre. and go to designing. The music greatly influences my designs... so I try not to listen to any "mainstream" music while designing, because I feel I will produce something tame and mainstream. I tend to work with a lot of underground/ up and coming artists, so when I design while listening to the artists, it gives things a more family oriented feel. I am building a brand that recreates the old school barbershop feeling.

Questions and Answers

  1. Question: What Does LAYS Clothing Mean to you?
  1. Answer: LAYS Clothing, which stands for Laughing at Your Style, was originally just a way for me and my closest friends to express ourselves. When I realized that there was a growing demand for products like the ones I was producing, I decided to make it a company. But, I don't want you to think that LAYS is just a clothing line... its a lifestyle brand.
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